Banking and Finance Videos

Video production can help Banks in the banking sector communicate better with customers by creating engaging and informative content that showcases their products, services, and gravitas. Films build trust and credibility with customers, investors, and regulators by demonstrating transparency, compliance, and social responsibility. Video content can be used for internal communication, training, and collaboration within the sector.

A 2023 market research study by Thinktank Video found that 98% of people have at some time viewed an explainer video to learn more information about a product or service, before making a purchasing decision. According to a report by HubSpot 90% of customers say that video helps them make buying decisions], and [64% of customers say that seeing a video makes them more likely to buy.

Thinktank Video is Manchester’s leading video production company specialising in film productions for the banking sector. We have the experience, expertise, and creativity to produce high-quality videos that meet your objectives and budget. Whether you need a corporate video for your bank, a promotional product video, or staff training video, we have the wealth of knowledge to meet your needs.

Educational videos for the finance sector are videos that aim to teach, inform, or explain a financial topic, such as investing, budgeting, or taxation. Educational videos can help the finance sector educate their customers, employees, or partners on various aspects of finance and increase their financial literacy and confidence. Educational videos can also help the finance sector showcase their expertise, authority, and value proposition in the market.

According to a report by Deloitte 75% of millennials and Gen Z prefer to learn through videos rather than reading text], and [58% of them say that they would watch a video related to their work at least once a week.

Working across the world, with production offices in Manchester, Thinktank creates first-class educational videos for the finance sector. We have the knowledge, skills, and resources to produce engaging and informative videos that cover a wide range of financial topics. Whether you need a video to explain a complex concept, demonstrate a best practice, deliver regulatory change information or provide advice and guidance, trust Thinktank to educate your audience whilst communicating on-brand throughout.

Case study videos or customer testimonials for the banking sector are videos that tell the stories of how your customers have benefited from your products or services. Case study videos can help the banking sector showcase their success stories with real-life examples and testimonials. Case study videos can also help the banking sector persuade potential customers to choose them over their competitors by highlighting their unique selling points and value proposition.

According to a survey by BrightLocal 91% of consumers trust online reviews as much as personal recommendations], and [86% of consumers read reviews for local businesses]. According to a report by Nielsen 92% of consumers trust recommendations from people they know, and 70% of consumers trust online consumer opinions.

Thinktank Video specialises in creating client testimonials and customer case study videos for the banking sector. We have worked extensively across the world producing testimonial content for banks and financial institutions in Europe. The Middle East and Africa. With a background in documentary film-making and a sound knowledge of the finance sector and global financial compliance regulations such as MiFID, Dodd-Frank and GDPR, you can depend on Thinktank to create outstanding testimonial videos that deliver the desired results.

Live streaming for finance events and webinars is the process of broadcasting video and audio content over the internet in real time. Live streaming can help the finance sector reach and engage a wider and more diverse audience for their events and webinars, such as conferences, workshops, seminars, or presentations. Live streaming can also help the finance sector interact with their audience and get instant feedback, questions, or comments.

Webinars are the most effective content marketing tactic for generating high-quality leads, with an average conversion rate of 19%. Around 80% of audiences would rather watch live video from a brand than read a blog, and 82% of audiences prefer live video from a brand to social posts.

We produce, manage, film and stream content for clients around the world, using state-of-the-art, broadcast-grade live-streaming equipment for single-site or multi-site launches, conferences and events. We’re at home with broadcasting live on television or live streaming to closed-event channels, social media channels such as YouTube or via Teams and Zoom Enterprise, depending on your individual needs. Although we’re based in Manchester, we live-stream events all over the world.

Choosing the right video production company for your banking project is a crucial decision that can affect the quality, cost, and outcome of your video. There are several factors to consider when choosing a video production company and given that most production companies work to high-production values, it’s essential to choose a partner who understands your business sector.

Thinktank’s knowledge of the banking sector in the UK, Americas, EMEA and APAC, along with the regulatory compliance rules, makes Thinktank the ideal partner of choice. Unlike other production companies, we don’t rely on outsourced or freelance staff to produce, manage, and film our productions, so quality is always high and consistent. We use Hollywood grade colourist tools, unlike most of our competitors and, we pay equal attention to project management as we do diligence and creativity during the filming process. Choose Thinktank, the Tier 1 video production company in Manchester, to raise your profile.

Measuring the return on investment (ROI) of your finance video is the process of evaluating the performance and impact of your video in relation to your goals and objectives. Measuring the ROI of your finance video can help you determine if your video was worth the time, money, and effort you invested in it. Measuring the ROI of your finance video can also help you identify areas of improvement and optimisation for future videos.

There are different methods and metrics to measure the ROI of your finance video depending on your goals and objectives. Some common methods and metrics are:

Cost-benefit analysis: This method compares the total cost of producing your video with the total benefit or revenue generated by your video. The benefit or revenue can be calculated by multiplying the number of conversions by the average value per conversion. The ROI can be calculated by dividing the benefit or revenue by the cost and multiplying by 100%. A positive ROI means that your video generated more benefit or revenue than cost.

Key performance indicators (KPIs): These are specific metrics that measure how well your video achieved your goals and objectives. Some common KPIs are views, watch time, engagement rate, click-through rate (CTR), conversion rate (CR), retention rate (RR), social shares, comments, likes, etc. The KPIs can be tracked using analytics tools such as Google Analytics or YouTube Analytics. The ROI can be calculated by comparing the KPIs with your benchmarks or targets and evaluating how well your video performed.

Thinktank Video can help you measure the ROI of your finance video. We have the tools, skills, and knowledge to track and analyse the performance and impact of your video using cost-benefit analysis and key performance indicators. If included within the project brief, we can provide insights and reports on how your video content performed in relation to your goals and objectives, depending on our access to the hosting platform and available metrics. We can also help you improve and optimise your video for future projects and help you plan to repurpose content during the early stages of thee production process to optimise future use of your collateral.

Video production in the banking sector involves dealing with sensitive and confidential information, such as customer data, financial transactions, and regulatory compliance. Therefore, video production in the banking sector requires following strict legal and ethical guidelines to ensure the security, privacy, and integrity of the information and the reputation of the bank. Here are some legal and ethical considerations for video production in the banking sector:

Data protection: The video production company must comply with the data protection laws and regulations, such as the General Data Protection Regulation (GDPR) and the Data Protection Act 2018, that govern how personal data is collected, stored, processed, and shared. The video production company must obtain consent from the data subjects, such as customers or employees, before using their personal data in the video. The video production company must also implement appropriate technical and organisational measures to protect the personal data from unauthorised access, disclosure, or loss.

Intellectual property: The video production company must respect the intellectual property rights of the bank and any third parties involved in the video. The video production company must obtain permission from the bank and any third parties before using their trademarks, logos, images, music, or other copyrighted material in the video. The video production company must also ensure that they have the rights to use any stock footage, music, or images that they source from external providers.

Ethics: The video production company must adhere to the ethical standards and values of the bank and the banking sector. The video production company must ensure that the video is accurate, truthful, and fair, and does not mislead, deceive, or harm anyone. The video production company must also avoid any conflicts of interest, bias, or discrimination that may compromise their objectivity or credibility.

Thinktank Video Productions Manchester is an honest, trustworthy, and responsible production company that complies with the legal and ethical guidelines for video production in the banking sector. We have a team of qualified and experienced professionals who are familiar with the data protection laws and regulations, intellectual property rights, and ethical standards and values of the bank and the banking sector. In a nutshell, we’re the video production company of choice for banking.

Optimising your finance video for search engines and social media is the process of improving your video’s visibility, reach, and engagement on online platforms. Optimising your finance video can help you attract more traffic, generate more leads, and increase your conversions. Optimising your finance video can also help you build your brand awareness, authority, and loyalty. Here are some tips to optimise your finance video for search engines and social media:

Use keywords: Conduct keyword research to find out what words or phrases your target audience is searching for online. Use these keywords in your video title, description, tags, captions, and transcripts to help search engines and social media platforms understand what your video is about and match it with relevant queries.

Use thumbnails: Create an eye-catching thumbnail image that captures the attention of your viewers and entices them to click on your video. Use a high-quality image that represents your video content and includes a clear and catchy title or text overlay.

Use subtitles: Add subtitles, open or closed captions to your video to make it accessible to a wider audience, especially those who are hard of hearing or fluent in another language. Subtitles or closed captions can also help search engines and social media platforms index your video content and rank it higher.

Use hashtags: Use relevant hashtags to categorise your video content and make it easier for your viewers to find it on social media platforms. Hashtags can also help you join trending topics or conversations and increase your exposure.

Use calls to action: Include clear and compelling calls to action in your video to encourage your viewers to take a specific action after watching your video. For example, you can ask them to subscribe to your channel, visit your website, sign up for a newsletter, or share your video with others.

At Thinktank, our production team can assist you optimising your new finance video for optimal SEO and to gain traction and engagement on Social Media channels.

Digital banking has significantly adopted video content to augment the customer experience. Through video tutorials, banks can elucidate complex banking processes, making it easier for customers to understand and use their services efficiently.

According to a HubSpot survey, 72% of customers prefer learning about a service or product through video​.

With expertise in developing video productions for the banking sector and with a team producing, managing, and delivering content for social channels, Thinktank is the ideal partner to produce video content for your digital banking customers.

Effective banking compliance videos entail clear, concise information dissemination on regulatory requirements, coupled with engaging visuals to retain viewer attention.

Studies show that almost two-thirds of people information visually in comparison to only 1 in 10 who choose to read​​.

Thinktank specialises in producing compliance videos that not only educate but engage, ensuring banking staff are well-versed with regulatory mandates while keeping the learning curve engaging.

Banks utilise video content for stakeholder engagement to convey transparency, share performance metrics, and depict future strategies in a truly engaging manner.

As per Forrester Research, videos are processed by the brain 60,000 times faster than text, which underscores the efficacy of video content in engaging stakeholders.

Well versed in broadcast documentary productions, Thinktank has the power to tell your story, its values, and strategic outlook in an immersive and emotive way to develop a bond of trust far beyond what can be created through TV advertising, printed literature or any other form of promotional collateral.

The onboarding process in banking is significantly enhanced with videos, providing a user-friendly way to introduce new customers or employees to the bank's systems and services.

We carried out a recent case study which identified that companies using video for onboarding see a between a 58% increase in employee retention.

Our Manchester Video Production Company team produced onboarding films for a number of clients and can advise on what works best for your intended audience and whether or not a stand alone or serialised approach to onboarding would work best, dependent on the level of training material required to be communicated through video. Reach out to our Manchester’ based team today to find out why our film production team can meet your needs, within budget.

Banks are leveraging videos for employee training and development to provide interactive learning experiences, ensuring a thorough understanding of policies and procedures.

Staff can retain up to 95% of the information conveyed by video. Nothing comes even close to this for traditional paper or online-based learning.

We’re able to take your existing training materials and breathe new life into them, converting documents into informed colleagues who will quickly gain confidence when armed with a wealth of information that they have digested and retained. Choose Thinktank as your ideal training video partner and watch how the profile of your training department grows within your organisation.

Videos enable financial advisors to establish a personal connection with clients, elucidate complex financial concepts, and showcase their expertise in a relatable manner.

According to Forbes, video content generates 66% more qualified leads per year for businesses. That’s a significant difference compared to more traditional methods.

With Thinktank's expertise, financial advisors can leverage high-impact video content to build trust and rapport, showcasing their acumen in a personable, professional manner and in a way which connects with their audience.

Videos are instrumental in shaping the perception of ethical lending practices by visually narrating the benefits of responsible lending and showcasing real-life success stories.

Research indicates that ethical companies outperform their counterparts by 16% over the long term.

Choose a video production company in Manchester like Thinktank, to portray the positive impact that your organisation has on ethical lending and let us explain how you contribute to a responsible and trustworthy financial landscape.

Videos captivate potential investors by visually communicating financial performance, strategic vision, and investment opportunities offered by financial institutions.

At Thinktank, we know how to engage individuals or institutions looking to invest and can extend your reach and conversion through having the expertise in how to attract and engage customers in complex markets like Financial Investment.