Video Production FAQs
It may be the first time you've made a video production or perhaps you just want to know more about what goes on behind the scenes in order to make great videos! Each of the Frequently Asked Questions here have been carefully selected on the basis that they're the most popular ones we're asked regularly.
If you can't find the answer you're looking for, get in touch and we'll help you! You're welcome to call if you need advice or guidance!
Video Production FAQs
We've complied a list of popular questions, mulled them over for a whille, thought about it some more, then shared our wisdom, just for you. It's our own personal perspective, from a ageny's viewpoint. We hope you like the answers!
Help if you've never made a video: Production FAQs
We get many enquiries from companies or individuals who have never made a video. We can answer any questions you have, talk you through the process from the start to finish and help guide you throughout your journey with us. We’re able to help you from ideas through to budgeting and how to get your video noticed once it’s complete. For celebrity clients, we work in the same way and use confidentiality agreements to ensure that your private life remains private throughout.
Either you’ll already have a figure in mind that you’re looking to invest in your video production, or you may need some guidance to explore how to get the most from your budget. We can talk you through ways to minimise your expenditure whilst maximising production quality, to give you the best value. We manage budgets, produce, provide crew, post production/grading, legals and distribution for corporates, TV, ads & films, so we are able to achieve best-value without engaging third party organisations, which can unnecessarily increase your end production costs.
We can do this for you and build it into production budgets if required. We are able to manage conversions and uploads plus additional content enhancement such as YouTube cards, end screens etc for video content. Essentially we have the expertise of a video production team working hand-in-hand with marketing experts who can help you get the best out of your project, getting you noticed on TV, YouTube or online.
How do we work together?: Making your video production FAQs
Certainly. We're comfortable writing engaging, technically dry copy as much as we get knee-deep in more lighthearted stuff!
If it's extremely technical, we can work alongside you to either ensure the wording is correct or, to show you how to best communicate your message on-screen. We included this in our FAQs for video production due to the frequency we're asked this question.
Experience with Public Sector organisations: Production FAQs
Customer Reference Video: Production FAQs
However many films and videos you may have watched, not many people know about how to make them. If you know what you want to achieve from making your video but just don't know how to do it, we can help.
We'll walk you through the process from end-to-end and we want you to understand what we're doing so that you're aware of what we can achieve by working together more closely.
Documentary Film: Production FAQs
What other services can you provide?: Production FAQs
Corporate clients: marketing FAQs
We're good at dovetailing into your workflow, providing marketing services on a local, regional or worldwide basis. We deliver troubleshooting, strategic alliance, branding, ID, launch, digital and film services to key international clients. And, we're very good at running with the ball quickly.
Because we work on global accounts we know how to help small businesses reach global markets. We also are good at helping you scale up and manage your marketing growth - critical in protecting fast-growing organisations and helping protect their businesses too from the competition or from expanding too quickly.
Yes, we're competent and comfortable with delivering to international markets. We have worked with clients from UK, Europe, US, Middle East, Africa, Asia and Australasia. And, we deliver multi-language support - even in the middle east.
We provide services to many clients based in the UK or who have local regional offices. As we're familiar with working with organisations with international marketing teams, we know our way around the politics and systems to get things done more quickly.
We have expertise in developing corporate and brand ID for clients in Europe, US, Middle East, Africa and Asia. We're also good at implementing local language support and are familiar with working with Arabic, Mandarin, Flemish, Swedish, French, German, Spanish and more. We can even re-purpose content for design, film and marketing materials across a global marketplace.
We can either take our place as part of your team approach to market or, we can take the lead agency role, depending on your requirements. We have a lot of experience working alongside other partner providers and will happily deliver single-initiative marketing services, to meet your needs.
We can invoice any country in any currency, subject to approval pre-contract. In line with Government guidelines in the UK, we will invoice overseas offices provided that all invoicing and payments are compliant with HMRC rules. For example if we provide marketing services overseas such as to the US, charges will be subject to VAT or other charges (at the appropriate rate eg, zero, 20% etc), based on what service is supplied and to which region the service is provided to.
Specialist & Niche industries: marketing FAQs
We absolutely love niche markets for a number of reasons. Firstly, it takes a strong and intelligent approach to master a niche market. Secondly, we can make an impact quickly as niches aren't generally as competitive in terms of marketing know-how. Thirdly, we love the challenge and will surprise your competitors.
Yes we do provide specialist copywriting services. We have won national awards for niche marketing clients in unique markets and believe us when we say this, we're talking ultra-specialist market environments. We even provide PR, article and news management services for niche companies.
We get to know your business by listening to your needs and then bring the very best marketing strategies together, to formulate a plan which works for you. Because we work with specialist companies, it's very much second nature to us.
Yes we can help you access a niche or help you work out if niche marketing may the answer you're looking for. Sometimes niches provide a safe haven for you to flourish and dominate. Other times it may restrict your potential. So, you'll need the help of a specialist agency like thinktank marketing to get you through the door. We can help you gain credibility within your chosen niche and help transform your marketing approach; working with you to manage staff training and motivate key personnel to keep them throughout the critical transition period.
Absolutely, our services will work. In fact, it is in some of the most tightly regulated marketing environments, that we produce our very best work. We do this through innovation and recognising what will work, how to do it and most importantly, when to do it. We keep in mind the constraints you need to work within and can help you operate within your envelope as effectively as possible.
Public Sector, Charity & Not-for-profit: marketing FAQs
We have immense experience working with public sector organisations in the UK, Europe, The Middle East and the US. We have board level expertise within the public sector and have worked at many levels within Europe's largest public sector employer - the NHS, from the inside to the outside, assisting organisations access public sector marketing opportunities.
We have immense experience and expertise working with the NHS from a strategic level nationally, though to public information marketing support programmes. We excel in communication to staff, partners, stakeholders and the general public. Plus, we've been tasked with constructing thought-leading training programmes in areas like The Mental Capacity Act, delivering training courses and reconstructive films at a national, regional and local level.
We have board level expertise at Government Agency level, providing services since the 1990s to a number of different departments including business, innovation. health, social care and welfare services, plus education from primary through to university status - even in the Middle East where we have worked with a number of high-level organisations.
We're good at getting the message across to your audience. We have successfully managed campaigns to engage with leading academics to students; Prime Ministers and Presidents, to the general public. We can help you manage marketing strategy and marketing planning, through to end delivery. Our film business has won awards for their work and have the capability to produce national TV campaigns or training and communication films.
We're great at public sector marketing because we have the advantage of being a specialist public sector marketing agency who can bring in best principles from the private sector. We know how to respect rules and regulations, always keeping on the right side of appropriate marketing techniques. But above all, because we're human, we understand how to get your message across with empathy and skill. It's our forte.
Small business (SME): marketing FAQs
Must have heard this a thousand times. That's absolutely fine and it's why we're here to help. Often just having a listening ear will help you more than you know. There's a bigger advantage for you though - we recognise what works and what generally may not work. So we can help you get from A to B by showing you how to do it and delivering the plans also, if that's what you want.
This is a very common question. Some companies don't have a marketing budget. We can get involved to help you plan, or look at a specific project we can deliver to meet your short or medium-term goals. If you need us to help plan your finances for the new project, we can help you manage the process so that you can do what you do best and let us work alongside you.
If this is your challenge then we're the perfect fit. We deliver excellent value and can make your smaller marketing budget go a lot further, without compromising on quality.
There isn't a blueprint or template for deciding what services what work for you best. What we do is to look at your individual business, in the market sector(s) you operate in, then provide advice and guidance in how best you may be able to achieve your aims. Because we are a true full service agency, we will suggest what works best, rather than others who may opt to sell you a service they do best.
Yes we can help you analyse the problem and look at a range of solutions to help you move forward in a positive way. We can even help companies diversify if they operate in declining markets, or help when marketing plans or communications aren't working as well as you think they should be doing.
We provide troubleshooting for business, product or service problems. We have helped sort out internal challenges between directors, staff and inter/intra-departmental teams. Whatever the issue is, we've probably seen it before and can help you find the optimal solution.
Startup & go-to-market: FAQs
Yes, we've worked with quite a number of startup businesses. We love the enthusiasm startups share with us and we've set our own business up too, and expanded, so we have a similar mindset to you. Plus we've had good success stories along the way.
We can help you with this. You may need help now or maybe a little further down the line. We welcome talking to startup businesses and can provide you with some superb advice. Once you know where you are going we can help you put together marketing plans or simplify marketing for you and deliver the most cost-efficient services to take you to market, or get you moving faster.
We don't help you get funding directly, however we can provide the backbone you need to get you there. We can help you prepare bid documents for marketing and prepare plans for you to attract investors, matched funding or other sources of funding to get you off the mark. Naturally there's a fee for doing this.
Because we're a full service marketing agency, we are able to fine tune the services you need, without having to promote one single thing. Some startups need strategic help, others a website, brochures, help with social media or something simple. Whatever you needs, we can advise and guide you from startup to success.
Yes you can trust us to keep your information confidential, either through trust or we would generally advise the use of an NDA, which we can help you with, if that's your choice.
Exit Strategy and Growth FAQs
We have been asked this question a lot. First of all we won't tell anyone what you're thinking of (including your staff). Secondly we know the routine and what to do to get you from where you are now, to be able to exit successfully.
We're a solid strategic marketing agency and some clients call us in to work underneath the radar, whilst other agencies do their work. We can visit you under a separate company name and we will conduct ourselves like the secret service where it comes to working on matters of a sensitive nature to the directors.
We can help raise your profile enough to attract exit, help you become even more profitable and lean, plus we can support you by devising exit strategy plans which work for you and of course, make you more attractive for the exit itself.