Thinktank is the UK's and perhaps Europe's leading provider of Client Testimonials Video. We deliver high production-value customer testimonial videos, alongside technical, editorial materials, for a diverse range of clients. We also manage local, regional and global Customer Reference programmes for large organisations invested in testimonial films and content as a core element within their promotional mix.
We research, plan, produce, film, and deliver fresh and persuasive content in multiple languages from our Manchester headquarters.
Client Testimonials Types
- Success Stories
- Opinion Leader
- Sector Specific
- Use | In Action
- Time Saving
- Problem Solving
- Reference Programme
A Reputation Earned in Customer Testimonials
Our documentary, TV and corporate marketing backgrounds are the perfect blend of skills needed to tell captivating customer stories on film. Working in partnership with your key clients, often in super-niche markets, our journalistic and technical prowess helps us capture the customer journey like no other producer of testimonial content.
Customer Interviews Documentary style
One of the key benefits of working with Thinktank is how we can develop a bond of trust with your clients quickly. We have an innate ability to see things through the customer's eyes. We know what to ask, when to ask and how to ask the right questions. It helps us gently and skilfully probe to ask 'pillar questions' in a way that puts every contributor at ease. To get the essential golden quotes that sell your products and services.
Client Testimonials for Success
It's great to shout out your success stories. It's even better to have someone else do it for you, making your success gain extra credibility. We manage, create and produce testimonials for success stories. We deliver success story testimonials that are powerful and persuasive for clients across a wide range of industries. Our excellent journalistic skills, fused with our documentary film-making and corporate marketing background, give us a clear advantage when making client success stories come to life.
Suppose you're an opinion leader or want a key opinion leader to provide an honest and positive client testimonial. In that case, we are the go-to video company to make your project a success. Our team works with world experts, making immersive testimonial content where key opinion leaders provide an in-depth approval of what you do. Providing the opinion leader is selected carefully, along with the right questions, you should end up with a film that drives interest in what you do. Choose Thinktank's Opinion Leader Testimonial service to make your film.
Producing customer testimonial films in specific sectors or niche markets where there is a real need to ask the right questions can be the biggest hurdle to making successful on-screen customer reference projects. We don't just produce beautifully crafted films; we take great interest in understanding the subject matter to make your video the best it can be! We have the innate ability to grasp complex markets and in-depth technical information, which allows us to ask the right questions and understand the contributor answers to the extent that we can ask the right probing questions based on their reply.
Client testimonials can be used as a tool to draw out the main features and deal-breaker benefits for your product or service offering. We're able to fine-tune client testimonial productions to give your video stand-out factual information – like getting your clients to wax lyrical about what they like best about your company. And, explain how buying from you gives them several valuable benefits. If you want a more front-foot positive approach to your testimonial films, we can make an amazing feature-benefit testimonial video for you.
Use | In-Action
For customers who prefer to see your product or service in action during a testimonial video, we can incorporate the product/service in use during the visual testimony. Inter-cutting between customers who love your product and watching exactly how it helps in the real world makes for a great story. What better to sell your product to new customers than to have real users talking and demonstrating your product in action. This gives you a persuasive tool that you can share to increase take-up of your brand and increase sales.
Very often, we find that one of the main benefits of seeing clients using their testimonial videos is in the time that their customers save by using their products.
It's much easier to show someone how much time can be saved on video because the proof of concept can be demonstrated whilst your testimonial contributor talks about your product's other benefits. Ultimately, testimonial videos that show how clients can save time using your product work really well.
An endorsement testimonial film is the most sales-focused of all testimonials. If you're looking for an endorsement film, we can create a powerful film where your client contributor explains why it's important to switch to your product during their interview. The idea behind endorsement films is to make your customer reference programme more sales-like. This can be especially good for highly competitive markets where buyers don't have much time to consider subtleties and want the facts presented in a crystal-clear way.
Certain products and industries respond well to 'problem-solved' style client testimonials. Whilst how you solved their problem' is something you'll find in most client testimonial films; some clients choose to have productions where problem-solving is the video's main focus. For video testimonials that are problem-solution-centric, we know how to get the best interview sound bites to make your films really work. If this is what you're looking for, we can help you create the right film for your needs.
Global clients often prefer to have a structured, strategic approach to testimonial content. This is called Customer Reference, and Thinktank is one of the leading Customer Reference video providers in Europe. The reference programme involves in-depth strategic client management across various countries and different market sectors. If you're looking to upgrade the standard and quality of your customer reference programme, talk to thinktank. We make great reference films and provide a best-in-class value geared to clients who want the finest content without the heavy price tag normally associated with CR.
Some sectors require complex, in-depth technical client testimonial appraisals; for example, engineering, banking, technology, education and healthcare.
The skill in making in-depth customer testimonial videos is comprehending the subject matter to get better interview content. It is also paramount to put together a concise end-product so that your in-depth testimonials aren't 15-minutes in duration.
We're good at balancing communicating the right level of information to retain viewer interest in your video production.
Client Testimonials FAQs
Making the Best Client Testimonial Videos
Client Testimonials Videos only work if they are authentic, believable and on-message. Beyond our technical and journalistic skills, we're experienced at working with clients and their customers to get clearance from legal teams, locations and, in some cases, celebrity sign-off.
We have a proven track record in making successful customer stories come to life. And, we're able to provide one-off client reference films or, for organisations looking to improve the quality of their endorsements.
Believing in what you do, like Your Customers
We inject passion into reference programs. Our clients often say that we feel like an extension of their in-house team. This is mainly because we take time to understand your business and feel why your clients enjoy using your products or services.
Contributors feel that they can tell their story better when we're interviewing them on camera because we speak confidently about their challenges and how they overcame them with your help.
To take your client testimonials videos or customer endorsement films to the next level, call our Manchester Client Testimonials Team on +44(0)161 826 0106 for further information.