Public Sector Videos

We produce Public Sector films primarily equally from our MediaCityUK offices in the heart of the Northwest and, from our London Westminster South East production offices. Uniquely, we provide a specialist services for overseas third sector, government or kingdom services and have strong connections with government organisations in Europe and The Middle East, producing films for Presidents, Royal Families and International State Organisations.

The work we undertake for overseas clients is strictly confidential and we uphold the highest levels of discretion and diplomacy, as our prestigious clients expect. We work to the highest ethical standards and have a strict policy on the type of projects that we undertake to ensure that we protect the reputation of our existing clients.

High-definition and 4K video are leading formats that offer the most detail and are highly compatible with multiple platforms. Video duration often ranges from 30 seconds to 1-hour+, depending on the subject matter and intended audience.

While choosing a format is contingent on your objectives, shorter videos tend to be more effective for information dissemination, while longer formats serve educational or documentary purposes better.

Thinktank excels in tailoring video formats to your unique public sector needs. Our technical expertise ensures your content looks professional, has the appropriate tone, respects local culture and inclusivity, while keenly focusing on ensuring that the messaging reaches the intended audience efficiently.

Video content can improve public engagement rates by u to 80% compared to text or image-based content, as found by a study from HubSpot.

Through strong storylines and attractive visual imagery, videos can make detailed public sector information more digestible, thereby facilitating better public understanding and participation.

Thinktank develops creative film content to generate high impact responses, in a considered and respectful manner. And, with a background in documentary film-making and advertising communications, this is the ideal blend when mixed with our deep understanding of public sector political and stakeholder considerations, to produce the ideal video.

According to a study from Forrester Research, a minute of video has the same value as 1.8 million words. The auditory and visual elements of videos convey multifaceted messages quickly and effectively.

The combination of audio-visual elements in film-making, makes it easier for the public to digest and retain information compared to reading voluminous reports.

Thinktank's video services capitalise on this inherent strength of the moving image medium. We distill complex public sector policy into engaging content, increasing the likelihood your message will be understood and accepted.

Copyright laws, data protection regulations, and consent forms are imperative for public sector video production. Violation may result in legal action from third parties and negatively affect organisational reputation.

Understanding these laws is crucial for compliance and for building trust. It is essential to keep updated with the most recent legal developments in the public sector.

Thinktank navigates this legal landscape diligently. Our team of experts ensures that your videos meet all legal requirements, safeguarding your reputation and public trust. Whilst many public sector clients choose to organise their own legal approvals, Thinktank is able to assist in helping UK organisations to comply with local, regional and national laws and policy, should clients request this service in advance.

According to a study by Google, 50% of internet users look for videos related to a product or service before visiting a store or office. As the public sector generally doesn't employ the same level of advertising and promotion to the private sector, the general population are more likely to search the internet for video content related to important matters.

Video content provides the ideal platform to communicate information, convey policy or generate interest in key topics, in a measured, controlled and positive way, leading to a consistent understanding of what you are aiming to achieve with your new initiative.

Thinktank integrates video production into broader public sector marketing strategies, ensuring your video objectives align with your organisational goals for maximum impact.

Subtitles, sign language interpreters, and audio descriptions are methods to make video content accessible, as recommended by the UK Government Digital Service guidelines.

Making your videos accessible fulfils legal requirements while enhancing public engagement by reaching a more extensive demographic.

Thinktank is committed to equality, diversity and inclusion, offering a range of options to make your public sector videos accessible to everyone, regardless of their physical or cognitive abilities, or their legally protected individual characteristics.

Engagement rates, watch time, and click-through rates are crucial metrics, as highlighted in a study by the Content Marketing Institute. These metrics help gauge the effectiveness of your video in terms of audience engagement and conversion.

Data analytics provide insights into how well your content is resonating with the public, thereby informing future video strategies. Public Opinion Polls, Media Coverage and other key drivers can also be used to measure the effectiveness of your public communication strategies.

Thinktank can help advice you understand the real-world impact of your video content and adapt  your video strategy accordingly.

Positive and empathetic storytelling, combined with powerful cinematography techniques, emotes better than any other form of public communication. According to the Journal of Marketing Research, stories can be 22 times more memorable than facts alone, enhancing public understanding and fostering trust.

The power of storytelling in public sector videos can humanise your policy-making and your organisation, developing a stronger emotional connection with the public.

Thinktank specialises in creating powerful stories, in a natural, documentary film style. Our storytelling approach injects depth and relatability into your videos, improving public engagement and understanding.

Frequent, considered policy shifts are a norm in the public sector. The Institute of Government recommends constant monitoring and timely updates for digital assets to stay relevant.

Keeping video content updated requires flexibility and an agile production process to amend details as policies change.

Thinktank offers easy, modular update options for your videos., when requested in advance of production. This adaptability promotes content relevance and keeps it compliant with the latest policy updates.

Based on extensive research carried out by Thinktank, engagement significantly drops for videos longer than One minute fifty seconds (110 seconds). Shorter, concise videos tend to maintain viewer attention better.

The optimal video length can vary depending on your objectives, what you are attempting to communicate and how interesting the subject matter is to the target viewers.

Thinktank tailors video length based on the specific needs and goals of your public sector initiative, ensuring you capture and sustain viewer attention for effective message delivery. We are able to advise, guide and produce video that carefully balances each production so that views stay focused on what you're communicating.

4K or High-definition video, sound design and professional editing are essential to producing a polished finish; they contribute to the message's effectiveness. A study in the US, from Stanford University study showed that production quality can affect viewer trust. Therefore, investing in high-quality production enhances the perceived reliability and credibility of your message.

Thinktank uses cinematic video equipment and employs documentary and filmic techniques to produce high-quality videos, underlining your organisation's commitment to excellence and public service.

Costs can vary widely based on the scope, time and technical demands of the project. A report by the UK Government outlines different budgetary allocations for public sector communications. Understanding the financial aspects is vital for budget allocation and ROI evaluation.

Thinktank provides transparent pricing models, allowing you to manage budgets effectively while achieving the high-quality output your public service initiatives deserve.

Transparency is a cornerstone of public trust. A report from the UK's Office for National Statistics highlights that transparent communication significantly enhances public confidence.

By openly discussing initiatives, budgets, or policy implications through video, you invite public scrutiny and foster accountability.

Thinktank creates videos that are focused on transparency, ensuring that your key messages are communicated clearly, thus promoting public trust and engagement.

Animated videos can simplify complex information. According to a study published in the Journal of Educational Psychology, viewers retain 15% more information through animated videos than talking-head videos.

The use of animated videos can be highly effective in making complicated policy details understandable.

At Thinktank, we have expertise in producing animated videos that distil complex policies into digestible content, making them accessible to a wide audience.

Video-based training can enhance knowledge retention by up to 60%, as reported by Forbes. This format allows for on-demand access, enabling flexible learning.

Video modules can drastically reduce the time and resources traditionally required for staff training.

Thinktank designs training videos that are both informative and engaging, ensuring that your staff is well-equipped to meet the demands of their roles efficiently. We produce a range of training films including interactive training video, role play video and we can advise the best way of making your training production, to fulfil your needs.

Accessibility is crucial in public sector communication. The UK Government's guidelines mandate accessibility features like subtitles and sign language in video content.

Creating accessible videos ensures that no segment of the population is excluded from crucial public information.

Thinktank prioritises inclusivity by offering features like multi-language subtitles and sign language interpretation, ensuring your message is accessible to all.

Sustainability is becoming a core focus in public sector operations. A report from the Carbon Trust emphasises the importance of communication in achieving sustainability goals.

Educational videos can be a vital tool in propagating sustainability initiatives and garnering public support.

Thinktank produces videos that highlight your sustainability efforts, encouraging public participation in eco-friendly practices.

Our forte lies in creating videos that epitomise transparent storytelling while respecting the nuances and the culture of public service.

Thinktank rises to the challenge of transparent storytelling in the public sector by merging data-backed narratives with cinematic elements. We deploy a unique blend of video and film techniques to capture the essence of public service missions, thereby driving policy understanding and public engagement.

Adhering to stringent ethical norms, we conduct meticulous fact-checking and validation to ensure the content is both credible and authoritative.

To fortify the integrity of information in each project, Thinktank consults directly with subject matter experts within public administration. Our films and videos undergo rigorous verification to ensure they serve as reliable resources for the public and policy stakeholders alike.

We excel in a wide range of formats, from public information films and training videos to stakeholder engagement and live event filming.

Thinktank's vast expertise in multiple formats allows us to be agile and bespoke in our approach. Whether it's a film for crisis communication or a video for public awareness, our rich portfolio ensures that we are equipped to meet the unique demands of any public sector endeavour.

Leveraging our understanding of public policy and administrative structures, we create content that resonates with both officials and the general public.

Thinktank's knowledge is immense, going beyond the norms to tailor each film and video to the specific needs and expectations of a diverse public sector audience. We consider regional differences, languages, dialects, cultural diversity, and sector-specific jargon to create content that feels both authentic, accessible and relatable.

We implement subtitles, language options, and clear visual cues to make our content inclusive and easily understandable.

Thinktank prioritises accessibility in each film and video project, when part of the original brief and proposal. Utilising intuitive designs and a user-friendly interface, we ensure that every individual, regardless of their technical proficiency or linguistic background, can easily navigate and understand the material presented.

Absolutely, our multi-faceted approach and technological acumen enable us to manage projects that involve multiple stakeholders and expansive subject matter.

Thinktank has extensive experience coordinating with a variety of stakeholders, from governmental bodies to local councils and public service providers. Our collaborative films and videos serve as a uniting medium that harmonises diverse interests and objectives.

Upholding the highest ethical standards, we maintain transparency, avoid conflicts of interest, and respect data privacy norms.

In every film and video project, Thinktank adheres to a strict ethical framework that has been developed in consultation with public sector experts. This commitment to ethical storytelling ensures that the message is accurate, creative, immersive and trustworthy.

Our individual blend of storytelling prowess, policy understanding, and technical proficiency makes Thinktank a great choice for public organisations looking to improve their public sector video communications strategy.

Thinktank offers an unparalleled combination of storytelling, technical expertise, and policy acumen, making us the ideal choice for any public sector body. With a long history of successful film and video projects, we’ve demonstrated time and again that we can meet and exceed the culturally unique demands of public sector video production.