Charity videos & Not for profit films

In a digital age, capturing the attention of younger audiences like millennials and Gen Z is pivotal for the long-term sustainability of your charity. Video content, with its dynamic visuals and storytelling potential, is a sure-fire way to engage this demographic.

According to a study by the Charities Aid Foundation, over 70% of young people are willing to engage in social causes that they can directly relate to, a statistic that underlines the magnetic pull of relatable content for younger demographics.

The Charity sector is undoubtedly a very competitive arena, and you'll need a specialist video production organisation like Thinktank, to help you achieve your objectives of reaching a younger audience. Thinktank excels in creating content that genuinely resonates with these younger audience. We engage in a way that gives the younger generations a real reason to invest in your cause for a lifetime. - further solidifying the strength and reach of your charitable mission.

Accessibility is key when creating content for a charity. From subtitles to sign language interpretations, video offers a host of options to make your message reach a wider and more diverse audience.

The National Council for Voluntary Organisations (NCVO) has indicated that as much as 45% of charities fail to reach broader audiences due to the lack of accessible content, a gap that could significantly dampen your charity’s reach and effectiveness.

Specialising in producing universally accessible video content, Thinktank ensures that your message not only reaches diverse audiences but also deeply resonates with them, thereby maximising your charity's inclusivity and impact. There's a danger in relying on auto-captions in YouTube or attempting to shortcut the process of producing professional captions that are accurate, reliable and are easy-to-read. Thinktank has a wealth of experience in production translations, transcriptions and captions for broadcast TV, Online and for Charitable and not-for-profit websites.

The difference that you will make by making diverse audiences feel respected and part of your cause, should make a significant difference to growing your organisation across a more diverse audience.

A video's lifecycle can be short-lived, up to one-year only, however by making informed tactical decisions during the pre-production stage of the project, you can extend the lifetime of your video from two-to-five years. You can even make your video an evergreen asset, useful for various campaigns, across multiple years with the right planning.

According to Google's non-profit Trends Report, an impressive 57% of people who watch charity videos proceed to make a donation, illustrating the long-lasting utility of a finely produced video. Thinktank believes that by making a video that doesn't date easily, you can extend the cost-effectiveness of your charity video production by making it last longer, before having to produce your next film.

Choosing Thinktank means that your video becomes a long-term investment that continues to offer returns. Thinktank's objective of a single campaign is to look at the feasibility of making your production  a perennial resource that enhances your charity's enduring impact and legacy.

The power of a good narrative makes a significant difference, particularly for a charity striving to connect with audiences on an emotional level. The more creative, engaging and impactful the narrative, the bigger the positive effect on your charity.

According to storytelling authority, the Storytelling Non-Profit (not-for-profit) organisations that employ effective storytelling can see up to a 30% increase in donations. That makes a big difference in the charity and not-for-profit sector

Thinktank specialises in developing high-impact scripts, and powerful productions that encapsulate your mission and create an emotive call to action. This highlights your mission, makes your video unforgettable, for the right reasons, plus it helps you strengthen your mission.

Videos that contain the storytelling are the most type effective of charity video, however, stories can be used in different types of  video. For example, stories can be used in short clips to long-form documentaries.

The Charitable Giving Report notes that testimonials and storytelling videos are particularly effective, increasing engagement rates by up to 60%.

Thinktank's understanding of the Charity sector and it's vast experience in documentary production and testimonial films, makes us the ideal partner to produce video content that truly engages with new and existing audiences.

That perfect blend of empathy, understanding, crafting the story and producing content that inspires and appeals to your target audience, gives you optimal value when producing your next Charity film.

Video content is highly cost-effective for charities, as long as there's sound financial control during the budget agreement stage of development and the concept is carefully considered and executed. Maximum cost-efficiency can be gained through extending the life of the production and aiming to create an 'evergreen asset' for longer-term impact, with minimal financial outlay, as the production can remain effective for years.

The Community Brands Digital Evolution Study shows that 68% of charities found video content to be a cost-effective method for outreach and fundraising, which means that well-produced content can be extremely effective.

At Thinktank, we consider Charities and Not-for-Profit organisations as our partners in producing films. Together with our extensive expertise in producing charity video content, we work together, as an integral part of your team, to ensure that the focus is on effective communication and ROI, every time.

By using pre-determined metrics, you can understand the impact and reach of your video content. In addition to metrics, you can measure impact by using things like bespoke landing pages on a website or a unique telephone number for example, to directly measure engagement and ROI.

According to Tech Trust, focusing on metrics like engagement rates, viewer retention, and call-to-action clicks can be transformative. Thinktank Takes this further with its unique approach to measuring success.

With Thinktank, for our international Charity sector clients and for major charitable organisations, we are able provide a more detailed video production service, with comprehensive analytics services that help you gauge the real-world impact of your videos, allowing you to continually refine your approach for even greater success.

Engaging potential volunteers requires a persuasive approach, and video is as an incredibly effective medium for this. Most probably the single most effective medium.

A recent report from VolunteerMatch demonstrated that charities using video for recruitment witnessed a 70% increase in volunteer sign-ups, which is very significant.

Thinktank's methodology in exploring the best ways of improving recruitment in the Charity and not-for-profit sector, will ensure that your recruitment video is best-placed to attract the highest number of candidates and most importantly, ensure that you are reaching the right candidates, who share your ethos and values. 

Maintaining donor relationships is pivotal to the ongoing success of every charity. Video content serves as an effective and engaging touchpoint that keeps your existing donors connected and informed.

According to DonorPerfect’s Fundraising Benchmarks report, regular engagement through high-impact content can increase donor retention rates by up to 23%.

Partnering with Thinktank allows you to cultivate meaningful interactions with your donors through film content that engages and helps retain the bond of loyalty between donors and your organisation. This further strengthens your relationships and ensures a steady flow of revenue and support from your much-valued donors.

Today, most people view video content using their smartphone than any other form of device, making mobile-optimisation mandatory. Viewers are more likely to engage with videos that are mobile-friendly, increasing the accessibility of your charity's message.

Data from eMarketer reveals that 75% of all video plays are on mobile devices, underscoring this necessity for mobile optimization.

Thinktank excels in creating video content that looks and performs equally well on all platforms, broadening your reach and making it easier for supporters to engage with your charity no matter where they are, or what device they are viewing your content on.